Improved student learning, engagement and outcomes.
Students can attempt and view tasks countless times, until they master the required skills within an assessment.
Third person POV to assist students with self reflection.
Concrete evidence – great for audit purposes
Young generation of students are very familiar with video, and most already have the skills to take, edit and/or upload video to internet.
Most students have mobile devices which have video and/or internet capability, or there are suitable cheap hardware options on the market.
Low literacy requirement.
Reduced need for third party assessors, particularly in regional areas which would otherwise require travel or the requirement to be on-site at specific times.
Video adds flare and excitement to course content and/or assessments.
Appeals to both visual and auditory learning styles.
Moderation of video assessment is much easier, more convenient and more accurate than other forms of practical assessment.
Less time consuming to review video assessments – as opposed to facilitating a time and venue to conduct direct observation of students.
More flexible for students (ie. they can complete video assessment tasks whenever and wherever they choose, at their own pace).
Peer assessment and feedback – good for generating discussion and learning from each others’ good and bad points.
Weaknesses
Reluctance for some students (albeit the minority) to film themselves
Technological requirements to support video assessment (eg. Hardware, storage capacity, broadband internet access, transferring files).
A portion of tuition time needs to be devoted to teaching students how to use video, before commencing the required assessment or project.
Some students may be incapable of producing a suitable video for assessment, but may be able to meet course requirements with some other method of assessment (eg. direct observation).
Majority of trainers/lecturers don’t have capacity or confidence to use video effectively for assessment.
Except for a few tools (eg. blogging cameras, sypglasses), a camera operator is required.
Opportunities
Exemplar videos (ie. Examples of what you expect from students).
Anti-exemplar videos (ie. Examples which show common errors that your students should try to avoid).
‘Watch Me first’ videos (ie. to complement written assessment instructions).
‘Vlogging’ for workplace journals.
‘Vlogging’ to encourage group/social learning and assessment, particularly to assist off-campus students – can reduce feeling of isolation.
Ideal as an RPL tool.
National Broadband Network – access to all areas.
Competitive training market – no geographical boundaries, which can there
E-learning - top 10 growth industry, anticipated 13% growth per annum (BRW Magazine, Sept 2010).
Organic marketing by establishing a strong presence and respected source of information on the internet.
Massive existing online repository of videos which can be readily used as exemplars to assist students.
Threats
Video in some environments is difficult and/or inappropriate (eg. some public spaces, schools, gymnasiums, medical procedures, etc).
Copyright issues due to terms and conditions for using popular online video streaming websites (eg. youtube).
Privacy of students or any other people shown in the videos which are uploaded or submitted by students for assessment – can potentially be breached (as opposed to traditional assessments whereby they would remain confidential between lecturer and student).
Negative emotional impact for some students, particularly if their video is the subject of peer scrutiny.
Inappropriate or overuse of video assessments (ie. not all competencies are most easily assessed by video).
Analysis - Using Video for Assessment
Strengths
Weaknesses
Opportunities
Threats